In order to assess the extent to which market research companies were engaging with 'smart' technologies, the authors of this paper conducted a survey among 230 companies in 36 countries about firms' use of smart technologies when analysing large unstructured datasets, policies for dealing with mobile survey takers in online surveys, and techniques and technologies applied in presenting data visually. In all three areas, the survey has found that it is only a minority of companies that are engaging with technological advance in areas that are fundamental to modern market research. However, researchers are advised to engage further with these technologies or rish falling behind.